a yearly study meant to outline the preferences of Polish professionals and managers regarding their desired workplace.

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Edition 6 26th April 2016 Download report expand descriptioncollapse description

Professionals and managers have selected the most desired employers

The Most Desired Employers in the Opinion of Professionals and Managers annual Antal survey allows us to single out companies that successfully build their employer brand image.

It also provides us with the opportunity of examining the attitudes of employees. The results of the sixth edition of the survey demonstrate that Polish employees know their worth and have certain expectations towards employers. The survey included 3427 professionals and managers from Poland.
It is unique in that it allows the respondents to single out any employer. That is why we would like to congratulate the winners who placed among the best in their respective sectors. We hope that the conclusions drawn from the Most Desired Employers in the Opinion of Professionals and Managers survey will encourage employers to implement the best practices demonstrated by the highest scoring companies.

 

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Edition 5 10th April 2015 Download report expand desriptioncollapse desription

Professionals and managers have selected the most desired employers

"The Most Desired Employers in the Opinion of Professionals and Managers” Antal International study has allowed us, for the fifth time now, to commend companies that were the most successful at building a positive employer image which leads to respondents choosing them as their preferred employer. The results of this edition of the study demonstrate that Polish professionals and managers consider a company's size and prestige, as well as its management style and organizational culture, as the most important factors when deciding on a job change. The importance of salaries has dropped compared to the previous edition of the study. Respondents obtain knowledge about companies mainly from acquaintances, who provide them with inside knowledge of the organization they are employed with, or the mass media. This demonstrates that companies, regardless of how long they have been present in the Polish market, must constantly work to maintain a good reputation in the media while at the same time taking care not to disregard the importance of positive relations with employees as they have a significant impact on the company's image among prospective candidates. We hope that the conclusions drawn from the "Most desired employers in the opinion of professionals and managers" study will prove interesting and will assist you in building your company's image and, consequently, lead to improving relations with your employees".

Artur Skiba, Chairman of the Board of Antal International Poland and Vice-President of the Association of Employment Agencies

The biggest number of respondents (36%) stated that their choice of the most desirable employer is determined by information acquired from individuals working for a given company. This marks a 5 percentage point decrease of this factor in comparison to the previous editions of the study. A slightly smaller number of respondents (34%) stated that their choice of employer was determined by information obtained through the media. One in three respondents (30%) stated to have based their choice of employer on opinions found on the Internet. The fact that 17% of respondents consider their current employer as the most desired one may be considered a positive trend. 

 

The strengths of desired companies

Almost a half of the respondents (45%) consider company size and prestige as the most important factor when determining employer desirability. This has remained unchanged from the previous edition of the study. A slightly smaller percentage of respondents (41%) attach importance to the company's management style and organizational culture. The third most often selected strength of companies is associated with salaries - this factor has dropped from second place since the previous edition of the study. One in four respondents values employment stability and promotion prospects within the company, whereas one in ten respondents considers perquisites as an important factor. 

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Edition 4 26th November 2013 Download report expand desriptioncollapse desription

Professionals and managers have selected the most desired employers

Experts agree that professionals and managers are currently enjoying the benefits of working in an employee’s market, which makes this commendation especially important. The winners received their awards at the International Congress of Recruitment and HR.


Antal International has published the results of the fourth edition of the “Most desired employers in the opinion of professionals and managers” study conducted under the patronage of the Business Centre Club Over 3000 respondents selected companies that they would like to work for. The study helped to outline the strengths of the awarded companies, as well as reveal the sources used by prospective job candidates to seek out information concerning employers.
The biggest number of respondents (41%) stated that their choice of the most desirable employer is determined by information acquired from individuals working for a given company. This marks an increase of this factor’s importance in comparison to the previous editions of the study. A large percentage of respondents based their opinion on information gathered through the Internet (37%). Information concerning the company, published through various media outlets, was the main source of knowledge for one-third of respondents. The current company was considered the most desirable employer by one in ten respondents.

This year's top contenders include many new arrivals – the most desired employers were joined by 29 new companies - almost a half of all the winners The following companies have been included among the winners for the first time: BNP Paribas Bank, Tauron Polska Energia, Amazon, ABB, Cisco Systems Poland czy FM Logistics Polska. The so-called Big Four companies and IT giants Google, IBM and Microsoft have retained their highly positive reputation.
Table: Companies that placed 1 through 5 in The Most Desirable Employers in the Opinion of Professionals and Managers 2013 ranking.

The strengths of desired companies

Candidates value big, prestigious companies that offer attractive salaries. It is worth noting that one in three professionals would like their employer to be innovative - candidates wish to work for organizations that introduce new services and are market leaders in new technology.

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Which employers are considered desirable by professionals and managers?

Over 1500 respondents selected companies that they would like to work for. The study also helped reveal which employment conditions were ranked highest within selected organizations. The award ceremony will take place at the Business Centre Club on 4 December 2012. The Association of Employment Agencies was the event’s partner.

The most desired employers within specific sectors

The companies selected as the most desired employers have a long-standing positive reputation within their respective sectors.  This year, the ranking’s leaders were joined by the following organizations:  PKO Bank Polski, Ernst & Young, PGNiG, Kraft Foods, Faurecia, BrogWarner, Ghelamco, Rockwool, Astellas Pharma, Amgen, Philips, KGHM Polska Miedź, DB Schenker, DHL Polska.

Dynamic change can be observed in the shared services centres sector, with the following centres taking the lead: Ikea, PMI Service Center Europe and Capgemini Polska. The perception of companies operating in the retail sector has also undergone a big change. The three leading companies are: Leroy Merlin, LPP, Douglas. Google, IBM and Microsoft continue to be the most popular IT and Telecommunications companies among professionals and managers.

Companies that have placed 1 through 8 in The Most Desirable Employers in the Opinion of Professionals and Managers 2012 ranking.

Banking, insurance, financial institutions

SSC/BPO

PKO Bank Polski

12.4%

Ikea

37.5%

BRE BANK

10.1%

PMI Service Center Europe

16.7%

ING Bank Śląski

7.9%

Capgemini Polska

11.7%

Alior Bank

5.6%

Heineken

11.1%

PZU

4.5%

Coca Cola Poland Services

8.3%

Deutsche Bank

3.4%

Shell Business Service Centre

6.9%

Generali

3.3%

Bridgestone EBS

5.9%

Raiffeisen Bank Polska

3.1%

Infosys BPO Poland

5.6%

Law firms, consulting firms

Energy, fuel, gas

PwC Polska

31.3%

PKN Orlen

27.3%

McKinsey & Company Poland

11.9%

Polskie Górnictwo Naftowe i Gazownictwo

13.6%

Ernst & Young Polska

6.0%

Grupa Lotos

9.1%

Allen & Overy

4.5%

PGE Polska Grupa Energetyczna

9.0%

KPMG

4.2%

BP Europa SE

6.8%

Boston Consulting Group

3.0%

FMC Technologies

4.5%

Deloitte Polska

2.0%

General Electric Power Controls

4.3%

FMCG, HoReCa

Retail

Unilever

12.9%

Leroy Merlin Polska

8.3%

Kraft Foods Polska

8.8%

LPP

5.8%

Mars Polska

8.2%

Douglas Polska

5.0%

Nestle Polska

6.1%

Inditex

4.2%

Kompania Piwowarska

5.4%

Smyk

3.3%

Procter & Gamble DS Polska

4.1%

Eurocash

2.5%

L’Oreal Polska

3.4%

H&M

2.4%

Danone

2.7%

Tesco Polska

2.2%

IT, Telecommunications

Automotive

Google

30.9%

Faurecia Automotive Polska

13.9%

IBM Polska

9.0%

BorgWarner

8.9%

Microsoft

7.6%

Toyota Motor Poland

8.2%

Samsung Electronics Polska

4.0%

Volkswagen Motor Polska

7.8%

Oracle

2.5%

Robert Bosch

7.0%

Hewlett-Packard Polska

2.2%

DELPHI

6.1%

Dell

1.8%

Kongsberg Automotive

4.3%

Sabre Polska

1.7%

Volvo Auto Polska

4.2%

Construction, Construction Chemicals, Real Estate

Pharmaceuticals, Medical Devices and Equipment

Skanska

8.3%

Novartis Poland

15.9%

Ghelamco Poland

6.5%

Astellas Pharma Polska

8.0%

Rockwool Polska

4.7%

Amgen Polska

7.1%

Mapei Polska

3.6%

Glaxo Smith Kline Commercial

5.3%

Henkel Polska

3.5%

Roche Diagnostics Polska

4.4%

Atlas

3.4%

Bayer Polska

3.5%

BASF Polska

3.3%

MSD Polska

3.4%

Budimex

3.1%

Polpharma

3.1%

Manufacturing

Transport, Freight Forwarding and Logistics

Philips Polska

7.9%

Maersk Polska

11.1%

3M Polska

6.9%

DB Schenker Poland

7.9%

KGHM Polska Miedź

6.7%

DHL Polska

7.4%

Siemens

6.1%

PLL LOT

7.2%

ArcelorMittal Poland

3.9%

Rohlig Suus Logistics

7.1%

Bosch Siemens Hausgeraete

3.7%

UPS Polska

6.4%

De’Longhi Polska

3.6%

   

Miele

3.0%

   

Valued employment conditions, offered in-work benefits

The most valued conditions offered by companies included in the Antal International ranking are: management style, organizational culture and innovativeness.

The most desired employers offer a number of in-work benefits to their employees. These most often include: private healthcare, company laptop and mobile phone, as well as fitness cards.

Sources of information concerning employers

Companies are becoming increasingly interested in uncovering the channels through which potential candidates may be reached. Compared to the second edition of the study, which took place in August 2011, the information-transmitting role of the media and Internet has become more pronounced (an increase of 35 percentage points)  A smaller number of respondents pointed to job fairs (27 percentage point decrease) and opinions expressed by associates who are no longer working for a given company (a 13 percentage point decrease).  Over 1/3 of respondents still obtain information about a specific company from associates who are employed there.

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Edition 2 14th October 2011 expand desriptioncollapse desription

What companies do Polish professionals and managers wish to work for?

The results of the second edition of the Antal International study concerning the most desired employers show that professionals and managers, employed in various sectors, continue to prefer working for corporations and multinational companies.    They consider the company’s size and prestige, as well as its management style and organization culture, as the most important factors. Professionals and managers obtain knowledge about prospective employers from their informational bulletins and associates who are currently working for them.

The Most Desirable Employers of 2011 in the Opinion of Professionals and Managers – an Antal International study

  1. Google
  2. PricewaterhouseCoopers
  3. Microsoft
  4. IBM
  5. Procter & Gamble
  6. Grupa BRE
  7. 3M
  8. Volvo
  9. Unilever
  10. GlaxoSmithKline

The most desired employers – a ranking devised by Antal International – was based on surveys conducted with 1900 Polish professionals and managers working in various sectors. Similar to previous editions, the leading companies in their respective sectors included: 3M, Budimex, General Electric, GlaxoSmithKline, Google, Grupa BRE, Grupa ITI, IBM, Microsoft, Procter & Gamble, Toyota and Unilveer. The most desired employers of 2011, in the opinion of professionals and managers, were joined by: Axel Springer, Bombardier Transportation, Coca Cola, Delphi Poland, Grupa Lotos, Ikea, ING, Jeronimo Martins Distribution, Kaufland, KPMG, LOT, Maersk, Fiege, McKinsey, Nordea, Novartis, Orlen, Polsat, PricewaterhouseCoopers, Roche, Skanska, Strabag, Tyte & Lyle, Volvo, Wabco and Whirlpool.

Over a half of the professionals and managers who took part in the study claimed that company size and prestige (58%), as well as management style and organizational culture (50%) are the characteristics that they look for in an employer.

Salary size and in-work benefits are also considered a major factor (42% of respondents chose this answer in the Antal International study) when choosing an employer.  Non-wage compensation offered to employees is becoming increasingly important. Mobile phones, laptops and company cars, which may also be used for private means, are becoming a typical expectation of many candidates.  Candidates also wish their employer to provide life insurance and private healthcare for them, as well as their families.  Some companies also offer legal assistance packages. The employer's offer should ideally offer additional in-work benefits that allow the employee to sustain a work-life balance, as well as co-finance various forms of activity, e.g. gym or swimming pool vouchers, additional personal days, free cafeteria meals, magazine subscriptions and holiday vouchers.   Promotion and development prospects are considered important by 39% of respondents, while 21% regard training opportunities as a deciding factor when choosing an employer. The most desired employers often decide to finance MBA studies for selected employees, as well as provide access to specialist, foreign language and one-on-one skill training sessions.

What can companies do to improve their reputation and become desirable employers? It is crucial to upkeep the company image both within, as well as outside the organization. HR and marketing departments can really show off their capabilities when creating a company image.  By closely cooperating with management, these two departments should determine a set of the company's most important values, the ways in which they will be implemented, and the manner in which to communicate these actions.  Professionals and managers most often obtain information about companies from their informational bulletins (49%).  Sending a clear and substantive message is, therefore, key.   Associates of candidates who are working for a given company are another important source of information (35%).

23% of professionals and managers claim to base their opinion of a company on information obtained from associates who are not employed with it, while 29% of respondents acquire information concerning companies during job fairs, which are gaining popularity in Poland.  A smaller percentage of respondents gather information through the Internet (4%) and media (3%).

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Which companies do Polish professionals and managers wish to work for?

Professionals and managers employed in various sectors have one thing in common – the desire to work for multinational companies.  Results of an Antal International study meant to determine the most desired employers show that the majority of companies included in the ranking, based on opinions expressed by senior and mid-level managers, were corporations or multinational companies.

 “The most desired employers” – a ranking devised by Antal International that has been based on surveys conducted with 1200 Polish professionals and managers working in various sectors.

Banking and Insurance

 

 

Automotive

 

BRE

14%

 

Solaris Bus & Coaches

12%

Alior Bank

9%

 

Toyota

11%

BZWBK

8%

 

Volkswagen

8%

Energy

 

 

Pharmaceuticals

 

Alstom

20%

 

Abbott Laboratories

20%

BP Polska

13%

 

Agfa HealthCare

11%

Stoen

10%

 

GlaxoSmithKline

9%

FMCG

 

 

IT

 

Unilever

12%

 

Google

22%

Danone

11%

 

IBM

16%

Procter&Gamble

9%

 

Microsoft

12%

Media and marketing

 

 

Real estate and construction

 

Google

39%

 

AIG/Lincoln

22%

Allegro

13%

 

Apsys

9%

TVN

11%

 

Budimex

6%

Industry

 

 

Telecommunications

 

Philips

15%

 

Nokia

15%

3M

8%

 

Polkomtel

12%

General Electric

6%

 

Nokia Siemens Networks

9%

Transport and logistics

 

 

Business services

 

Gefco

28%

 

Amway (SSC)

17%

Prologis

22%

 

Accenture

7%

UPS

18%

 

Electrolux (SSC)

6%

The current market situation makes it increasingly clear that employees are once again becoming the most important actors. Therefore, employers are determined to encourage the best candidates to undertake employment in their companies.   What can companies do to improve their reputation and become desirable employers? It is crucial to upkeep the company image both within, as well as outside the organization. HR and marketing departments can really show off their capabilities when creating a company image.  By closely cooperating with management, these two departments should determine a set of the company's most important values and the ways in which they should be implemented.

Retaining a good image of the company is a task for all of its employees.
Implementing a talent management policy can help in building a good employer image.   Actions associated with this area are aimed directly at current employees, however, in the long term, their positive effects reach outside of the organization. Companies that desire to recruit and retain the best candidates should keep in mind that immediate superiors cause the majority of employee resignations.  An organization will be able to boast a good reputation and achieve success only if its managers are true leaders. 

Employee motivation is also key when building a good image of the company. When planning a motivational policy, managers should keep in mind that motivated employees take greater pleasure in their work and, consequently, are happier with their employer. It has been said that employees are the company's best ambassadors and, therefore, effort should be put into planning the organization's motivational policy. The plan should not only include salary-related incentives, but also non-salary means of motivation.  One way of achieving this is to give the employees a wide range of choices, so that they will be able to pick those that they find the most interesting or consider the most important at a given moment.

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