Senior Specialist in Digital Personalization at Scale (100% remote)
ref nr: 107/5/2024/OP
In Antal we have been dealing with recruitment for over 20 years. Thanks to the fact that we operate in 10 specialised divisions, we have an excellent orientation in current industry trends. We precisely determine the specific nature of the job, classifying key skills and necessary qualifications. Our mission is not only to find a candidate whose competences fit the requirements of the given job advertisement, but first and foremost a position which meets the candidate’s expectations. Employment agency registration number: 496.
Senior Specialist in Digital Personalization at Scale (100% remote)
For our Client, FMCG sector, we are looking for experienced candidates in Digital Marketing.
The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through digital and increasing digital media/digital platform consumption. Leveraging digital capabilities, bringing digital innovative projects and ensuring digital creative excellence becomes much more important for FMCG companies to create effective & cost efficient consumer engagement models, to ensure sustainable future growth & competitiveness.
Your responsibilities
- This role is to develop, deploy, codify, scale, execute and track Personalization @ Scale strategies and campaigns, working closely with Marketing Teams, Media Agencies, Media Insights and Key Media Partners.
- This role will work within the Media team to additionally ensure:
- Assets are reutilized from Platform
- Personalization at Scale is optimized across sector campaigns
- Planning digital campaign with 1P data
- The objective is to:
- Identify barriers for audience first campaign development \ activation and define ways to overcome it via marketing teams education, resources unlock (ex.: Audience Team involvement), right stakeholders engagement
- Ensure Personalization @ Scale and First Party led planning is implemented across campaigns, codify learnings into cases and scale it across broader marketing teams
- Execute and optimize the campaigns together with managers in Europe, including proper use of Platform for possible inspiration or reuse of existing assets
- Track the results of Personalization @ scale implementation, communicate learning & ensure it’s implementation in further planning
- Report productivity for the above activities
Employer requirements
- 3-5 years in P@S / Digital Marketing / Brand Comms / Media planning
- Bacgelors Degree
- C1 / C2-level English mandatory
- Asset Management knowledge and proven practice
- Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute
- Experience in Digital Marketing utilizing 1st-party data in advertising campaigns
- Proficiency in DMP, CDP platforms (such as Salesforce Marketing Cloud)
- Execution of Lead Ads campaigns on media platforms such as META, Google, TikTok
- Campaign planning utilizing 1st-party data and recommending new data acquisition sources
- analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
- consistent and excellent attention to detail
- innovative and entrepreneurial
Optional
- Experience in FMCG a plus
What employer offers
- You never stop learning. You will have the possibility to develop yourself via our Learning Management System that is also connected to LinkedIn Learning
- You will have the opportunity to work remotely
- We offer you attractive Benefits from sharing the costs of sports activities to day off on Christmas Eve
