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Consumer Engagement Strategy Lead

ref nr: 104/5/2024/EM
Leading Consultant: Edyta Markiewicz
May 8, 2024

In Antal we have been dealing with recruitment for over 20 years. Thanks to the fact that we operate in 10 specialised divisions, we have an excellent orientation in current industry trends. We precisely determine the specific nature of the job, classifying key skills and necessary qualifications. Our mission is not only to find a candidate whose competences fit the requirements of the given job advertisement, but first and foremost a position which meets the candidate’s expectations. Employment agency registration number: 496.

Location: Kraków

We work: 100% Remote

Contract of employment: full-time

Level: Lead

Recruitment process: online 


About your future employer:

Our Client and your future employer is a global manufacturing company whose products can be found all over the world. A truly global business with operations and offices across Europe, Asia, and America.

As a global player, it can give you the chance to follow training and development programs of all types, and to explore career opportunities and experiences in other countries and departments.

You will have a great chance to participate in projects that will grow your skills and further shape your career path.

Consumer Engagement Strategy Lead

We're seeking a dynamic individual to lead our Consumer Engagement Strategy team as the Consumer Engagement Strategy Lead. In this role, you will be responsible for guiding and overseeing the development, implementation, and optimization of consumer engagement strategies. Your main objective will be to ensure that our initiatives effectively resonate with our target audience and drive meaningful interactions with our brand. The primary responsibilities include:

  • Lead a team of consumer engagement strategists, providing guidance, mentorship, and support to drive excellence in strategy development and execution.
  • Develop comprehensive consumer engagement strategies tailored to our target audience and business objectives.
  • Collaborate cross-functionally with Marketing, Sales, and Product teams to align consumer engagement efforts with broader organizational goals.
  • Oversee the implementation of consumer engagement campaigns, ensuring they are executed on time, within budget, and to the highest quality standards.
  • Analyze performance metrics and consumer insights to continually refine and optimize our engagement strategies.
  • Stay informed about industry trends, consumer behavior shifts, and emerging technologies to inform strategy development and innovation.
  • Foster a culture of innovation, collaboration, and continuous improvement within the Consumer Engagement Strategy team.


  • Bachelor's degree in Marketing, Business Administration, or related field - prefered.
  • Proven experience in consumer engagement strategy development and leadership, ideally within FMCG industry.
  • Leadership skills with the ability to inspire and motivate team members to achieve goals and drive results.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse stakeholders.
  • Strategic mindset with a demonstrated ability to think creatively and analytically to solve complex problems.
  • Proficiency in project management, including the ability to prioritize tasks, manage timelines, and allocate resources effectively.
  • Experience with data analysis and interpretation to derive actionable insights and drive informed decision-making.
  • Adaptability and resilience to thrive in a fast-paced, dynamic environment.
  • Fluency in English, both written and verbal.

We offer:

  • Comprehensive training to ensure success in your role
  • Technical or managerial career path (everyone can develop their leadership skills)
  • Be a part of a truly awesome team in a well - located office in Kraków
  • Opportunity for professional development in an international environment and for increasing your abilities and skills in various areas
  • Life insurance
  • Private medical care
  • Flexible working hours
  • Great atmosphere and comfortable working conditions
  • Stable job and cooperation with friendly and high qualified team
  • Soft skills development
  • Remote model of work
  • Integration events
  • International team and non-corporate work enviroment

Recruitment proces:

  1. Short interview with Antal Consultant
  2. Interview with HR
  3. Interview with HR & Hiring Manager
  4. Employment

What is Antal?  

Recruitment company!    

We are the leader in the recruitment of specialists and managers, as well as in HR consulting. The brand is present in 35 countries and has been operating in Poland since 1996. During this time we built many candidates' careers, thanks to our flexible and comprehensive approach to all recruitment processes.  Our specialists, completely free of charge, will help you find and get the best job for you!    

What will you gain by applying for Antal job offer?  

Free career support!   

By applying for Antal offers, you will receive support from our Consultant, who will keep in touch with you via e-mail or phone, help you prepare for the interview, and take care of the quality of the recruitment process.