Marketing Specialist - Digital, e-mail
ref nr: 124/1/2025/EJ/89463
In Antal we have been dealing with recruitment for over 20 years. Thanks to the fact that we operate in 10 specialised divisions, we have an excellent orientation in current industry trends. We precisely determine the specific nature of the job, classifying key skills and necessary qualifications. Our mission is not only to find a candidate whose competences fit the requirements of the given job advertisement, but first and foremost a position which meets the candidate’s expectations. Employment agency registration number: 496.
Job Title: Email Marketing Specialist
Key Responsibilities:
- Develop and execute strategic email marketing campaigns, including lead nurture, newsletters, events, and re-engagement.
- Segment and manage email lists for targeted and personalized communication.
- Create engaging email content, including persuasive copy and compelling visuals, aligned with brand voice.
- Ensure compliance with GDPR, CAN-SPAM, and other data protection regulations.
- Conduct A/B testing and analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversions to optimize campaigns.
- Collaborate with internal teams and external agencies to produce impactful marketing materials.
- Stay updated on email marketing trends and best practices to drive innovation and continuous improvement.
Key skills & experience:
- 3 - 4 years of experience in email marketing or a related field.
- Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud, Marketo, Mailchimp, HubSpot).
- Familiarity with HTML and CSS for email customization
- Analytical mindset with experience using tools like Google Analytics or Adobe Analytics.
- Strong written and verbal communication English skills.
- Bachelors degree in marketing, communications, or a related field - nice to have
- Experience in financial services or asset management - nice to have
e-mail campaign automation experience - nice to have
We offer:
- Dynamic career opportunities across a global organization.
- Engagement in sustainability initiatives and community projects.
- Robust employee wellbeing programs and award-winning learning platforms.
- Hybrid working and a diverse, inclusive workplace.
- Full-time employment contract.
- Good atmosphere and team-building approach.
- Benefits: Private Medical Healthcare, Life Insurance, Sport Card, Trainings, co-financed language courses, professional certifications and post-graduate studies, Employee Pension Plan, Lunch Card (450 PLN/month), Cafeteria Platform (myBenefit).
