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Personalization at Scale Implementation Lead

ref nr: 105/5/2024/EM
Leading Consultant: Edyta Markiewicz
May 8, 2024

In Antal we have been dealing with recruitment for over 20 years. Thanks to the fact that we operate in 10 specialised divisions, we have an excellent orientation in current industry trends. We precisely determine the specific nature of the job, classifying key skills and necessary qualifications. Our mission is not only to find a candidate whose competences fit the requirements of the given job advertisement, but first and foremost a position which meets the candidate’s expectations. Employment agency registration number: 496.

Location: Kraków

We work: 100% Remote

Contract of employment: full-time

Level: Lead

Recruitment process: online 


About your future employer:

Our Client and your future employer is a global manufacturing company whose products can be found all over the world. A truly global business with operations and offices across Europe, Asia, and America.

As a global player, it can give you the chance to follow training and development programs of all types, and to explore career opportunities and experiences in other countries and departments.

You will have a great chance to participate in projects that will grow your skills and further shape your career path.

Personalization at Scale Implementation Lead

We're looking for a Personalization at Scale (P@S) Implementation Lead to join our Client's team. In this role, you'll be responsible for deploying, optimizing, and tracking personalization strategies to enhance the effectiveness of media and communications campaigns across Europe.


  • Develop and implement personalization strategies in collaboration with marketing teams, agencies, and media partners.
  • Ensure seamless execution of personalization initiatives across campaigns, utilizing first-party data and asset management practices.
  • Collaborate with the Media team to optimize personalization at scale across sector campaigns.
  • Track and analyze the performance of personalization efforts, communicating insights and best practices to relevant stakeholders.
  • Act as a champion for our Digital Asset Management (DAM) platform, promoting its capabilities and enabling asset reuse across brand teams.


  • Min. 4 years of experience in personalization at scale, digital marketing, brand communications, or media planning.
  • Experience in the FMCG industry is preferred,
  • Strong knowledge and experience in asset management.
  • Experience managing teams 
  • Proficiency in project management, multitasking, and cross-functional collaboration.
  • Experience with digital marketing using first-party data and advertising campaigns.
  • Familiarity with Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and platforms like Salesforce Marketing Cloud.
  • Ability to execute lead ads campaigns on platforms such as META, Google, and TikTok.
  • Strong analytical skills and attention to detail.
  • Innovative, entrepreneurial mindset with a collaborative and honest approach.
  • Fluent in English.

We offer:

  • Comprehensive training to ensure success in your role
  • Technical or managerial career path (everyone can develop their leadership skills)
  • Be a part of a truly awesome team in a well - located office in Kraków
  • Opportunity for professional development in an international environment and for increasing your abilities and skills in various areas
  • Life insurance
  • Private medical care
  • Flexible working hours
  • Great atmosphere and comfortable working conditions
  • Stable job and cooperation with friendly and high qualified team
  • Soft skills development
  • Remote model of work
  • Integration events
  • International team and non-corporate work enviroment

Recruitment proces:

  1. Short interview with Antal Consultant
  2. Interview with HR
  3. Interview with HR & Hiring Manager
  4. Employment

What is Antal?  

Recruitment company!    

We are the leader in the recruitment of specialists and managers, as well as in HR consulting. The brand is present in 35 countries and has been operating in Poland since 1996. During this time we built many candidates' careers, thanks to our flexible and comprehensive approach to all recruitment processes.  Our specialists, completely free of charge, will help you find and get the best job for you!    

What will you gain by applying for Antal job offer?  

Free career support!   

By applying for Antal offers, you will receive support from our Consultant, who will keep in touch with you via e-mail or phone, help you prepare for the interview, and take care of the quality of the recruitment process.