Digital Marketing Specialist

Responsibilities

Campaign Execution & Lead Engagement:

• Execute digital sales growth initiatives via email, social media, paid ads, webinars, and more

• Design and optimize multichannel marketing campaigns aligned with business goals

• Develop customer journey flows to nurture leads, boost engagement, and support retention

• Collaborate with sales and product teams to align campaign timing and goals

Marketing Automation & CRM:

• Manage marketing automation workflows using platforms like HubSpot (or similar)

• Integrate campaigns with CRM and customer portals for seamless lead tracking

• Maintain data accuracy and ensure proper segmentation for targeted messaging

Content & Channel Management:

• Create, localize, and maintain digital content including landing pages, visuals, and emails

• Monitor and improve SEO/SEM performance and manage paid campaigns

• Work with agencies and internal marketing teams to ensure consistent messaging

• Support updates to B2B eCommerce content and customer platforms

Analytics & Optimization:

• Track campaign results, website traffic, and lead conversions

• Create dashboards and performance reports using tools like Google Analytics or CRM systems

• Contribute to testing strategies (A/B tests) and continuous performance optimization

Cross-Team Collaboration:

• Coordinate with global marketing, sales, product, and IT teams

• Share insights and contribute to marketing best practices

• Support documentation and process improvements

 

Requirements

• At least 3 years of hands-on experience in digital marketing, ideally in B2B environments (e.g. manufacturing, packaging, industrial sectors)

• Strong understanding of marketing platforms and automation tools

• Familiarity with eCommerce models and digital lead nurturing

• Excellent skills in content creation, email marketing, and paid media campaigns

• Data-driven mindset with strong reporting and analysis capabilities

• Bachelor’s degree in Marketing, Communications, or related field

• Fluent English (spoken and written); other languages are a plus

• Comfortable working in international and remote team settings

 

What We Offer

• Stable employment under a permanent contract

• Flexible hybrid work setup

• Private healthcare, sports card, and life insurance

• The chance to influence digital strategy and lead impactful campaigns

• Continuous learning through collaboration with experts and international teams

• Friendly work culture and strong team support

• Participation in internal knowledge-sharing and training programs