Senior Specialist in Digital Personalization at Scale (100% remote)
ref nr: 3/5/2024/KW
In Antal we have been dealing with recruitment for over 20 years. Thanks to the fact that we operate in 10 specialised divisions, we have an excellent orientation in current industry trends. We precisely determine the specific nature of the job, classifying key skills and necessary qualifications. Our mission is not only to find a candidate whose competences fit the requirements of the given job advertisement, but first and foremost a position which meets the candidate’s expectations. Employment agency registration number: 496.
We are introducing a pivotal role dedicated to deploying, codifying, scaling, executing, and tracking Personalization at Scale (P@S) activation and First Party Data acquisition across our campaigns in Europe. The primary goal is to enhance the effectiveness of our media and communications strategies through personalized engagement models.
Responsibilities:
- Develop and execute Personalization @ Scale strategies and campaigns in collaboration with BU Marketing Teams, Media Agencies, and Key Media Partners.
- Optimize Personalization at Scale across sector campaigns and plan digital campaigns utilizing 1P data.
- Ensure assets are effectively utilized from our DAM Platform and promote asset reuse across campaigns.
- Act as an advocate for DAM solutions and facilitate asset sharing and reuse for Brand Teams globally.
- Track and communicate the results of Personalization @ Scale implementation and report productivity for related activities.
Qualifications:
- 3-5 years of experience in Digital Marketing, specializing in Personalization at Scale.
- Strong asset management skills and proven practice.
- Proficiency in project management, with the ability to manage multiple projects in a dynamic environment.
- Experience in utilizing 1st-party data in advertising campaigns.
- Familiarity with DMP, CDP platforms (such as Salesforce Marketing Cloud).
- Proficient in executing Lead Ads campaigns on media platforms such as META, Google, TikTok.
- Strong analytical skills with attention to detail and ability to derive meaningful insights.
- Innovative, collaborative, and technically fluent.
Benefits:
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits package, including medical, dental, and vision coverage.
- Opportunities for professional development and growth within a global organization.
- Dynamic and collaborative work environment fostering innovation and creativity.
- Access to cutting-edge digital tools and platforms to support your work.
- Flexible work schedule and remote work options.
- Employee discounts on company products.
- Company-sponsored events and team-building activities.
