Good forecasts for employees - Tricity in the first place among key investment centers in Poland
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Representatives of IT, sales, and customer service - they are awaited by employers from Tricity in 2024. Specialists are drawn to Tricity. With a rating of 8.0/10 and a record number of 91,445 economic entities by the end of 2022, the agglomeration clearly marks its presence on the map of the most attractive investment areas in Poland. Located at the intersection of two trans-European transport corridors, this region entices investors not only with its strategic seaside location but also with access to a wide pool of talents.
Another, already the fourth edition of the Business Environment Assessment Study (BEAS) report, created by Antal and Cushman & Wakefield, and partnered by Baker McKenzie, PAIH, Pracodawcy RP, Pro Progressio, and Vastint, reveals the investment plans of company leaders operating in Polish cities for the years 2023-2025. Poland has long maintained and strengthened its position as a leader in attracting investments, including foreign ones. Tricity is ranked among the top five areas most attractive to foreign investors in Poland.
The level of planned investments is on the rise
Highly qualified personnel, a leading academic center, and a wide range of office properties are factors that contribute to Tricity being a dynamically developing region and a leader in investments in Poland. Tricity has been identified as a location considered for investment for the years 2023-2025 by 18% of survey respondents.
Source: Antal, Cushman & Wakefield BEAS 2023 report
Throughout almost the entire year 2022, the majority of BSS investors appearing or reinvesting in Tricity were IT companies, but since autumn, they have been equaled by advanced shared service centers and service providers in the financial and customer experience sectors. The biggest change in the previous spectrum of investment projects is the emergence of a large group of engineering projects at the intersection of high-tech manufacturing and IT, such as Siemens Gamesa, thyssenkrupp, or Archer, most of which have decided to establish teams in Tricity to enhance their creative and innovative potential - comments Marcin Grzegory, Deputy Director, Invest in Pomerania.
Who will have the greatest chance of employment in Tricity in 2024?
Tricity, as a key business center in Poland, is highly regarded by business representatives, as confirmed by a rating of 7.4/10 for the potential employment of specialists and managers in the region. As many as 75% of Tricity company leaders believe that the level of employment in their company will increase. Most commonly, this increase will range from 6% to 15% - as claimed by 36% of respondents. Only 9% of those surveyed are convinced that the percentage of the total employment level will decrease.
On the other hand, investors may be enticed by the highest indicators of workforce availability, which have been noted among specialists employed in the industrial sector, as well as in trade, transportation, warehouse management, and construction. This is confirmed by investments emerging in Pomerania – logistics and warehouse parks or manufacturing plants – investors, relying on talent availability, willingly establish new branches precisely in Tricity and its surroundings. This region also offers employers and investors access to candidates proficient in foreign languages, which is also reflected in the developing SSC/BPO sector - says Aleksandra Jędrzejczyk, Team Leader at Antal, SSC/BPO.
Developers' activity in the Tricity office market
According to data from Cushman & Wakefield, the volume of finalized lease agreements last year amounted to nearly 144,000 sq m, representing over a 42% year-on-year increase. However, such dynamics on the leasing transaction side are heavily based on renegotiations of already occupied space, hence the cautious plans of developers regarding new office projects - comments Adam Schroeder, Associate, Regional Head – North Region Poland Cushman & Wakefield, Office Department.
Real estate market data unequivocally prove that Tricity maintains an undisputed position on the podium in terms of investment potential, effectively competing with other cities covered by the study. The analysis not only sheds light on the current condition of the real estate market in the agglomeration but also provides grounds for optimism in the long term perspective - comments Radosław Kostka, Acquisition Manager, Vastint Poland.
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About BEAS
The "Business Environment Assessment Study" survey was conducted using the CAWI method among 1,290 decision-makers of companies in Poland from July 31 to August 25, 2023. Reports developed as part of this and previous editions of the project are available on a new, interactive portal allowing for comparison of key indicators for cities and downloading selected sets of data at www.investmentpotential.pl
About ANTAL
Antal is a leading company in the CEE region, providing solutions in permanent recruitment, HR consulting, and outsourcing. The foundation of our success lies in the high quality of services offered and the people whose capital is the knowledge accumulated over 26 years of company activity. We create methods and tools that exceed customer expectations and market standards, while also being a leader in sustainable transformation in the industry. The scope of our support is very wide - from implementing comprehensive permanent recruitment processes, through outsourcing services, including RPO and contracting, to Employer Branding activities, HR Consulting, as well as providing a comprehensive service of market research and analysis. www.antal.pl
About CUSHMAN & WAKEFIELD
Cushman & Wakefield (NYSE: CWK) is a leading global company providing services to owners and tenants of commercial real estate. It employs approximately 52,000 people in about 400 offices and 60 countries worldwide. In 2022, its revenues amounted to USD 10.1 billion. The company's key services include property, facility, and project management, leasing brokerage, capital markets transaction services, and valuation. For its culture and actions promoting diversity, equal treatment, and inclusivity, as well as ESG and other initiatives, Cushman & Wakefield receives numerous awards and accolades in industry and business competitions. Additional information is available at: www.cushmanwakefield.com
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Martyna Petrus, PR Specialist Antal
mail: martyna.petrus@antal.pl
tel. 664 926 909
