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Poznan as the fourth city considered for new investments - BEAS report results

Poznan continues its dynamic development, attracting investors and talents from across the country and abroad. The average score for all indicators for the city reached an impressive 7.5/10 in the latest edition of the BEAS report. Compared to the 2021 edition of the study, this score has increased by 0.4 points. Thanks to a strategy focused on innovation, business support, and developing infrastructure, the capital of Wielkopolska strengthens its position on the map of the most attractive investment locations in Poland.

The fourth edition of the Business Environment Assessment Study (BEAS), created by Antal and Cushman & Wakefield, and partnered with Baker McKenzie, PAIH, Pracodawcy RP, Pro Progressio, and Vastint, reveals the investment plans of business leaders operating in Polish cities for the years 2023-2025. Poland has long maintained and strengthened its position as a leader in attracting investments, both domestic and foreign.

Level of planned investments is rising 

The number of investment projects in Poznan is increasing, with a focus on sectors such as new technologies and business service centers. Significant investments in urban infrastructure and the development of the local job market create favorable conditions for new ventures. The city has been identified as a location considered for investment for the years 2023-2025 by 18% of the survey respondents, thus ranking 4th among the surveyed cities.

Source: Antal and Cushman & Wakefield "BEAS Poznan 2024" report

Poznan remains one of the most attractive places for investment in Poland. The city follows current trends, responding to the contemporary needs of its residents as well as employers. As a strong academic center, it provides access to qualified professionals from various fields. A rich talent pool is the key to low unemployment rates and satisfied investors - comments Katja Lozina, Director of the Investor Service Office, Poznan City Hall.

Who will have the best chance of employment in Poznan in 2024?

It is expected that the overall employment level in companies in Poznan will increase, reflecting national trends. As many as 34% of employers predict an increase in employment ranging from 6% to 15%, which reflects an optimistic approach to labor market development. Only 8% of companies expect a decrease in employment levels, indicating stability and growing demand for workers in the region. Additionally, 19% of companies anticipate maintaining employment levels unchanged, which can also be perceived as a sign of stability in the labor market.

Source: Antal and Cushman & Wakefield "BEAS Poznan 2024" report

The capital of Greater Poland Voivodeship has been one of the most important business centers in the country for years. Last year, it faced numerous challenges and changes in employment. The IT sector, SSC/BPO, as well as engineering and logistics, are the industries with the highest demand for specialists in Poznan. The increase in the number of external investments and the development of local technological companies create abundant employment opportunities for qualified workers - adds Monika Kiliańska, Team Leader, Antal IT Services.

Developer activity in the Poznan office market

Poznan is experiencing a boom in the office real estate market, with growing demand and a supply of modern space. The average rating for office space in the city was 7.8/10 in this year's BEAS study. Developers focus on projects that meet the needs of companies in the new technology and business services sector, providing infrastructure that supports innovation and effective work.

Despite the growing importance of the hybrid work model, the Poznan office market continues to develop very stably with constant, moderate dynamics. Comparing Poznan to other larger regional cities, stable development seems to be much more important than high growth dynamics. This is confirmed by one of the lower vacancy rates in Poland, which stood at 14.7% at the end of 2023. The office market in Poznan is flexible and, to the extent of its capabilities, adapts to the constantly changing requirements of tenants - comments Grzegorz Bobrowski, Manager of Poznan Office, Cushman & Wakefield.

Students are drawn to Poznan

Almost 120,000 students study at 26 Poznan universities, and nearly 30,000 graduates annually enter the local job market. This makes Poznan an attractive place for young people seeking high-quality education. Universities in Poznan offer a wide range of study programs, which, combined with intensive cooperation with local businesses, create excellent conditions for professional development already during studies.

Poznan is a city open to young talents, offering them not only education but also real career prospects. At the beginning of their careers, IT industry graduates can expect a minimum salary ranging from 7,000 to 10,000 PLN gross, while in the SSC/BPO industry it ranges from 5,000 to 9,000 PLN gross, and in the manufacturing and logistics sector from 4,500 to 7,000 PLN gross. Additionally, universities adjust their offerings to the needs of business and students by introducing new additional fields of study - comments Marieta Brzykcy, Team Leader Antal, Engineering & Operations.

About BEAS
The "Business Environment Assessment Study" was conducted using the CAWI method among 1,290 decision-makers of companies in Poland from July 31 to August 25, 2023. Reports developed as part of this and previous editions of the project are available on a new, interactive portal enabling comparison of key indicators for cities and downloading selected sets of data at www.investmentpotential.pl. 

Antal is a leading company in the CEE region, providing solutions in permanent recruitment, HR consulting, and outsourcing. The foundation of our success lies in the high quality of services offered and the people whose knowledge has been accumulated over 26 years of the company's operation. We create methods and tools that exceed clients' expectations and market standards while simultaneously leading sustainable transformation in the industry. The scope of our support is very wide - from conducting comprehensive permanent recruitment processes, through outsourcing services including RPO and contracting, to Employer Branding activities, HR Consulting, as well as providing comprehensive market research and analysis services.

Cushman & Wakefield (NYSE: CWK) is a leading global firm providing services to owners and tenants of commercial real estate. It employs approximately 52,000 people in about 400 offices and 60 countries worldwide. In 2022, its revenues amounted to USD 10.1 billion. The firm's core services include property, facility, and project management, leasing brokerage, capital markets transactions, and valuations. For its culture and actions promoting diversity, equality, and inclusion, as well as ESG and other initiatives, Cushman & Wakefield receives numerous awards and accolades in industry and business competitions. Additional information can be found on the website: www.cushmanwakefield.com 

Martyna Petrus, PR Specialist Antal
email: martyna.petrus@antal.pl
phone: 664 926 909

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