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Wroclaw: A Key Player on the Map of European Investments – BEAS Study Results

Wroclaw, recognized as one of the most dynamic investment locations in Central Europe, continues its impressive growth trajectory. According to the latest BEAS study, the city ranked second, with a score of 7.9/10, in the ranking of investment potential among Polish cities. Known for its business-friendly approach, Wroclaw has become home to many renowned Polish companies, while foreign investors have identified it as one of the best locations in Europe.

The fourth edition of the Business Environment Assessment Study (BEAS), created by Antal and Cushman & Wakefield, with partners Baker McKenzie, PAIH, Pracodawcy RP, Pro Progressio, and Vastint, unveils the investment plans of business leaders operating in Polish cities for the years 2023-2025. Poland has long maintained and strengthened its position as a leader in attracting investments, including foreign ones.

Students will choose Wroclaw

Wroclaw is a strong academic center, educating approximately 105,000 students annually, represented, among others, by the Wroclaw University of Technology – the leading technical university in Poland. The average assessment of the educational potential for the city was as high as 7.9/10 in the 4th edition of the BEAS study - the highest assessment of educational potential compared to all other surveyed cities. Thanks to its intellectual background and state-of-the-art laboratories and advanced technological infrastructure, the city is the most popular location in the country for R&D centers and Knowledge Process Outsourcing.

This year's candidates for studies in Wroclaw had a wide range of opportunities to apply for first-degree studies in 202 stationary study fields and 84 non-stationary study fields. This offer was created by 9 public universities, 15 non-public higher education institutions, and 2 church universities - comments Katarzyna Sławińska, Team Manager at Antal, Engineering & Operations.

Wroclaw attracts talents not only from the IT industry

In Wroclaw, talents are not lacking, especially in the IT, engineering, and modern business services sectors, which further enhances its investment attractiveness. According to the Antal Salary Report, specialists in these industries can expect competitive salaries, reflecting the growing demand for highly qualified personnel. For example, Fullstack Developers can expect salaries ranging from 19,000 to 23,000 PLN gross monthly, production engineers can expect salaries ranging from 7,500 to 13,000 PLN gross, and logistics managers can expect salaries ranging from 11,000 to 18,000 PLN gross.

The data confirms that Wroclaw is not only an academic center but also a dynamically developing business hub, where specialists can find attractive career paths. Currently, the city has many well-educated new employees from countries beyond Poland's eastern border, which further strengthens the region's attractiveness - emphasizes Joanna Wróbel, Team Leader at Antal IT Services.

Lower Silesian capital of startups

The latest study by Antal and Akces NCBR "Accelerator Market in Poland" sheds light on Wroclaw's investment potential, revealing that the city is the leader in the country in terms of the number of startups. In the region, 28% of Polish startups are active, surpassing even Warsaw with its 19%.

This impressive result emphasizes Wroclaw's attractiveness for young, innovative companies, especially those operating in technological sectors such as software, medtech, AI, hardware, and deep tech. Modern laboratories, advanced technological infrastructure, and close cooperation between businesses and academic centers in Wroclaw create ideal conditions for R&D development and knowledge process outsourcing - comments Anika Jabłońska, Senior Recruitment Consultant at Antal IT Services.

Second largest regional office market

In 2023, the Wroclaw office market stood out with one of the highest levels of activity among regional markets, both from tenants and developers. Currently, approximately 85,000 square meters of office space are under construction, which will enter the market in the coming years. This indicates a consistent interest in Wroclaw as a key business center in the region.

Wroclaw maintains its position as the second largest regional office market in Poland, offering attractive conditions for developers and companies seeking modern office space. However, this market faces many challenges. In the perspective of 2024 and 2025, we can expect further decrease in the supply of new office space, increase in service prices, operating costs, and utilities, as well as high costs of financing new office investments while simultaneously needing to seek savings - both from tenants and office property owners - notes Marcin Siewierski, Associate, Regional Head, Western Poland Office Department, Cushman & Wakefield.

About BEAS

The "Business Environment Assessment Study" survey was conducted using the CAWI method among 1,290 decision-makers of companies in Poland from July 31 to August 25, 2023. Reports prepared within this and the previous edition of the project are available on a new, interactive portal allowing for comparison of key indicators for cities and downloading selected sets of data at www.investmentpotential.pl. 

About Antal

Antal is a leading company in the CEE region, providing solutions in permanent recruitment, HR consulting, and outsourcing. The foundation of our success lies in the high quality of services offered and the people whose capital is the knowledge accumulated over 26 years of company activity. We create methods and tools that exceed customer expectations and market standards, while also being a leader in sustainable transformation in the industry. The scope of our support is very wide - from the implementation of comprehensive permanent recruitment processes, through outsourcing services, including RPO and contracting, to Employer Branding activities, HR Consulting, as well as providing comprehensive market research and analysis services.


About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global company providing services to owners and tenants of commercial real estate. It employs approximately 52,000 people in around 400 offices and 60 countries worldwide. In 2022, its revenues amounted to USD 10.1 billion. The company's key services include property, facility, and project management, leasing, capital markets transactions, and valuations. For its culture and actions in favor of diversity, equal treatment, and inclusivity, as well as ESG and other initiatives, Cushman & Wakefield receives numerous awards and accolades in industry and business competitions. Additional information can be found at www.cushmanwakefield.com. 


Martyna Petrus, PR Specialist at Antal

Email: martyna.petrus@antal.pl

Tel: 664 926 909

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