Table of contents
Why is Employer Branding so important?
Unlimited access to education, the widespread use of technology, and the growing specialization of employees and companies make it increasingly challenging for brands to stand out. Building a positive employer image has become more crucial than ever. That's why it's essential for employers to implement employer branding initiatives that actively shape their growth trajectory in this area.
Employer Branding contains activities focused on creating a strong, trustworthy brand image, both internally and externally. We develop a comprehensive strategy that starts with analyzing the company's situation, selecting tools, and planning the action schedule, all the way through to implementation. Depending on the project's specifics, our Market Research and HR Consulting experts also support the process.
It's important to understand why enhancing the employer's image is so significant. Although most people understand that investing in Employer Branding is worthwhile, not everyone can identify the key benefits. So, why is employer-focused marketing so important?
Because it guarantees:
Employer Branding affects how employees and candidates perceive the brand or company, positively impacting its overall image. The awareness that one is dealing with an attractive, engaging employer directly contributes to the company's "collective image." Employer branding enhances not only the image among candidates but also among current employees. Word-of-mouth remains a powerful channel for sharing information about employers. Practical EB activities can significantly boost employee loyalty and reduce turnover. Candidates will likely approach our company and respond proactively to our offers. Furthermore, a strong company image provides a better foundation for negotiations when setting employment terms for a candidate. EB positively influences employee consolidation as a social group. Organizational culture is one of the outcomes of employer image enhancement activities, which strengthens employee bonds with each other and the employer.
INCREASED BRAND AWARENESS
REDUCED EMPLOYEE TURNOVER
ATTRACTING TOP TALENT
IMPROVED ORGANIZATIONAL CULTURE
Employee Value Proposition (EVP)
A good Employer Branding strategy is based on an EVP - the added value the employer offers to employees. We often encounter situations where companies request an image strategy but lack an EVP, benefits policy, or career paths. We are prepared for this model of cooperation as well. If quick results are needed, we suggest focusing on recruitment marketing activities.
At Antal, we emphasize a robust and appealing employer image and activities to boost the effectiveness of every recruitment project.
We work on modules!
Module 1: Strategy
This group of services is ideal for those who want to gain a deep understanding of what drives their organization and how they can effectively manage their employer brand.
Choose services from this group if:
- You need a detailed analysis of the current state, a precise communication plan, and an Employer Branding strategy.
- You don't want to commit to long-term cooperation but need someone to create a framework for further activities.
- You want to handle EB on your own (if not, see Module 3).
Services in the Strategy module:
- EB Audit + Diagnosis
- Recruitment Tools Consulting
- EVP + Satisfaction Survey
- Communication Strategy
- Employer Branding Action Plan
Module 2: Execution
This group of services is for companies that need a dynamic partner to organize events, create social media campaigns, or manage communications.
Choose services from this group if:
- You already have a clear vision for your employer branding and need support to execute it.
- You need to implement one or several selected EB actions ad hoc.
Services in the Execution module:
Communication Area:
- Employee Experience
- Candidate Experience
- Social Media
Promotion Area:
- Internal Events for Employees
- External Events
- Recruitment Marketing
Module 3: Comprehensive Solution
For those looking for full support from strategy to execution, this solution offers a comprehensive approach, combining the best from the Strategy and Execution modules.
We offer a full range of services, including:
- Managing social media (LinkedIn, Facebook, Instagram)
- Creating and managing outdoor advertisements
- Collaboration with universities
- Conducting employee satisfaction surveys
- Designing job fair booths + logistics
- Organizing proprietary events
- Creating and running online campaigns
- Preparing workshops for employees
- Conducting employee photo / video sessions / recruitment videos
- Creating attractive and aesthetic marketing materials (posters, flyers, roll-ups, job fair stands)
- Organizing external events from A to Z
- Designing career websites
- Branded gadgets
- Internship programs
- PR activities (articles, collaborations)
- Employee satisfaction surveys (in partnership with the Market Research team)
- And much more!
Who We Are?
Imagine your company's employee branding supported by experts who are immersed daily in the challenges of recruitment across all sectors - THAT'S US!
Antal combines business, recruitment, market research and marketing – everything every company encounters daily.
EMPLOYER BRAND BOOSTER
is an EB agency born from a recruitment firm. Created to strengthen the wide range of services Antal offers its clients, we understand the needs of both employers and employees, helping them find common ground.
- Do you need a comprehensive approach to Employer Branding?
- Do you want to leverage the knowledge of experts across multiple industries?
- Are you looking for someone who understands your needs?
Let's Talk!
Please describe the challenge we can help you with. After filling in a few simple fields, you'll learn about the steps we'll take to find a solution together. Thank you for your time!
If you have additional questions or prefer a conversation without completing the brief, please get in touch with Karolina Korzeniewska, Strategic Client Advisor, at: karolina.korzeniewska@antal.pl
